WINTER CRUISES TO NORWAY- BREAKING THE ICE ON NEW BUSINESS

Fred. Olsen is a niche operator to winter time Norway

Fred. Olsen is a niche operator to winter time Norway

One of the most surprising developments in recent years has been the surge in winter cruises to the often wild waters off the Norwegian coast, and it’s a trend that shows no signs of slowing down. Winter cruises by lines such as Fred. Olsen and Cruise and Maritime to the region have often been sold out, Booked out, indeed, to such an extent that extra sailings have had to be laid on. More than one line has been wrong footed by under estimating the demand for such cruises.

That’s not so hard to understand. The bracing, near glacial temperatures, potentially stormy waters and long, almost endless hours of darkness are hardly alluring when compared to the Caribbean’s indolent, sun splashed lidos. Also, the prices are far from cheap. So what is the secret of this runway success, then?

Actually, there is more than one. But the prime draw has been without doubt, the shimmering, ethereal natural floor show provided by the Northern Lights, a stunning spectacle than can be appreciated nowhere better than from the deck of a cruise ship. Out at sea, away from land based pollution, the deep, rich lustre and beauty of Mother Nature at her finest can be savoured to an extent impossible to achieve ashore. This is up close and personal stuff, and it’s proving hugely addictive.

The sun breaks the horizon for fleeting minutes in winter Norway

The sun breaks the horizon for fleeting minutes in winter Norway

Many cruises are also offering overnight stays at Alta, on the very periphery of the Arctic Circle itself. It’s a pristine, glacially sublime environment in its own right, but now with the option to offer husky tours to cruise passengers, as well as moonlit snow bike rides through the dense, snow shrouded pine forests. You can even take a sleigh ride pulled by reindeer or horses, should the mood so move you.

And, even in winter, Norway is a jaw dropping beauty. A true ice maiden that seems almost too good to be true. Deep, silent fjords are shrouded by snow wreathed mountain ranges and fields dusted with glistening, fresh frost. And, being such an isolated, largely rural environment, Norway boasts some of the freshest, cleanest air in the world. Cold to be sure, but invigorating to the max as well.

Sailings to winter time Norway also offer the inestimable advantage of sailing round trip from the UK, freezing out any worries about missed flight connections and baggage allowances. These are particular bug bears for British passengers, and eliminating them is always a compelling card up the cruise lines’ finely tailored sleeve..

All of this is nothing new to those doughty souls who have been chugging up and down this coast on the venerable Norwegian Hurtigruten vessels for decades. But these vessels are essentially ferries- albeit quite luxurious ones. Still, they cannot compete in the all inclusive options of the ships now heading for those same choppy waters.

Take a sleigh ride with the friends of Rudolf

Take a sleigh ride with the friends of Rudolf

And Norway is also looking to reinvent itself as a turn around destination in it’s own right for spring, summer and autumn cruises, too. It is hoping to attract round trip cruise sailings from Bergen, Oslo and Stavanger. All of these have excellent air connections- the first two are especially accessible to North American travellers. This might take a few years, but the first signs are encouraging.

So far, the growing trade is mainly in the form of northern Europeans, with Saga Cruises getting in on the act now, too. From Germany, Phoenix Seereisen are also seeing considerable demand to visiting this far northern region during its literally darkest hours.

Our southern European friends seem less inclined to come and share our burgeoning love affair with nature’s freezer; the Italians and the French continue to favour the sunnier, unquestionably more benign waters of the Caribbean. And I, for one, don’t blame them one jot.

But cruising is about diversity, and that is exactly as it should be. It is not a one size fits all product, but a series of evolving, ever more achievable personal dreams and desires. One man’s heaven is very much another’s hell. For sure, the idea of a Caribbean mega ship with five thousand on board would make some shiver in a way that a fortnight’s cruising through Norway’s icy winter fastness never could.

I expect the demand to continue to grow, but sourcing additional, suitable extra tonnage might not be such an easy matter for these winter forays. As ever, stay tuned.

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