Princess Cruises has announced that their new Royal Princess- launched just last year- will return to Europe for a full season of cruises over the summer. Her arrival- the latest in a slew of announcements from the major lines- points up just how much all the big players see Europe as seminal in filling- and for displaying- their prime movers and shakers. Just look at what else will be here next year.
Royal Caribbean’s new, second of class ship, Anthem Of The Seas will also be based in Southampton and, to no one’s great surprise, so will P&O’s new Britannia, a vessel being built on the same hull platform as Royal Princess.
The deployments by Princess and Royal Caribbean, in particular, represent a quite extraordinary statement of intent. Two of the world’s newest mega ships, with a capacity of well over 4,000 passengers each, will be based in the Hampshire port. It should be great news for the local business in Southampton for sure and, for the canny cruising purchaser, there should also be some great bargains available as well.
Nor is it simply Northern Europe that will be the recipient of state of the art mega ships. After four consecutive summer seasons in the Med, the game changing, 2010 built Norwegian Epic will be permanently home ported in Barcelona for 2015 onward. The one off mega ship significantly ups the ante for year round cruising from the Catalan port, though her itineraries will not be announced until next month, at the Seatrade Conference in Miami.
Larger still, Royal Caribbean took some people by surprise when it announced a full, summer season of 2015 Barcelona sailings on the jaw dropping Allure Of The Seas, one of the two largest cruise ships ever built. The gargantuan vessel will offer a series of seven night round trips from May through October. She will be by far the biggest ship to offer an extended cruise season in these waters and, with a passenger capacity in excess of 6,000, she will also offer roughly half as many berths again as her nearest rival. Should be interesting.
Plus, next year will also mark the inaugural Med season for the new Costa flagship, the Costa Diadema. Due to debut this autumn, the ship is the biggest ever built by Carnival for the Italian franchise.
And, it has to be added, a few other players will stay their hands as regards dramatic new announcements until Seatrade. Arnold Donald, CEO of Carnival, is on record as saying that the line might possibly return to Europe in 2015. Given that the newest Carnival ship- Carnival Vista- will not emerge from her Italian builders yard until 2016, the smart money would be on one of the Dream class trio coming back to the Mediterranean, though probably not the Baltic.
Though the numbers of ships being deployed are not really up on the 2012 figures, it is pretty obvious that nearly all of the major lines still see Europe as the prime arena for showcasing their new ships. Beside the big ticket, first time deployments in Southampton, Princess Cruises are also bringing over the huge Caribbean Princess and, for the first time ever, the line is offering an all inclusive drinks package in the fare.
So the European catwalk (cruisewalk?) season of 2015 looks like being quite a floor show, with each of the entrants bearing all the traits and positive selling points- both real and imagined- of their respective sponsors. One thing there will be no shortage of is choice.