The news today that Royal Princess is to be the ‘star’ of a new, four part ITV television series should not come as too much of a surprise, given the history of Princess Cruises and the world famous Love Boat series of the seventies and eighties. That particular show- mass marketed and seen worldwide- was a massive boon in boosting cruising’s visibility. Needless to say, it did not exactly hurt the coffers of the parent company, either.
Obviously, Princess Cruises is hoping for some kind of bounce one more time in exposing it’s newest, fully fledged star to media scrutiny. Celebrity Cruises endured a similar series of programmes a few years back, when everyday crew life aboard their then Galaxy made an unlikely star of Jane McDonald. If these things go well, then the benefits are obvious.
But do they always go well?
Certainly, Fred Olsen Cruise Lines got mixed reviews based on a documentary series, filmed aboard their popular Balmoral. That particular programme attracted a lot of negative feedback, although, once again, the company’s bookings are said to have profited quite a lot. And if money is the bottom line rather than perception, I guess Fred still came out way ahead.
These programmes are far more ‘fly on the wall’ than the smooth, mushy goo served up by the Love Boat week in and out. And, even back in the early eighties, the legendary Alan Whicker made a series of documentaries aboard the Queen Elizabeth 2 during her first, post Falklands world cruise.
But long before even that extraordinary odyssey, ships on the telly were nothing new. And, of course, one particular ship more than any other……
It was almost inevitable that the Titanic would steam across the screenscape of Upstairs, Downstairs, just as she would also sail across the backdrop of it’s logical successor in the Edwardian melodrama sweepstakes, Downton Abbey. In fact, the lost liner appeared with such regularity as a celluloid backdrop on TV that well known TV presenter, Barry Norman, famously quipped that the Titanic had ‘sailed more miles on film than she ever did in real life’.
Ironically, the constant dragging up for air of the most famous shipwreck in history seems to have had a perversely beneficial effect on cruising, and on passengers embarking on the transatlantic crossing as well. With the retelling of such a spectacular disaster promoting such a spike in ratings, the irony is obvious.
And here we come to the always perennial disconnect between television and cruise line expectations. Each has their own agenda in filming these things. For good TV is not about anything so much as maximising ratings. And, in pursuit of that, if corners get cut or stories/people are misrepresented, well that’s just collateral damage.
And, of course, the ship owners want to display their product and image in hopefully the most flattering light. Which is not always the most accurate picture, either.
So, as Royal Princess prepares to tread the boards, let us all wish her well. But please, let’s take it all with at least a small pinch of salt.