BYE BYE IBEROCRUISES- SPANISH LINE TO BE ‘INTEGRATED’ INTO COSTA (UPDATED)

Iberocruises; set to disappear over the cruising horizon at the end of this year

Iberocruises; set to disappear over the cruising horizon at the end of this year

As previously rumoured on this blog, it has now been confirmed that Iberocruises, the Spanish cruise subsidiary of Costa Cruises, will be fully integrated into the Italian Carnival affiliate as of next year.

The Spanish cruise operation- once so buoyant- has been on borrowed time since the local cruise market went bows down in the wake of massive austerity cuts inflicted across the entire Iberian peninsula. The first signs of enforced retrenchment came when the company’s most prestigious ship- Grand Mistral– was hived off to Costa and refashioned as the Costa NeoRiviera.

Then, early last year, the Spanish offices of both cruise products were brought together for the local market.

Next, a recently completed, 4.5 million euro refit of the Grand Celebration was followed with the announcement that she, too, would transfer over to Costa this winter, after completing one last season under the Iberocruises banner. She will be restyled as the Costa Celebration, although no new deployments have been announced for the ship at present.

That left just the Grand Holiday- sister ship of Grand Celebration- as the last remaining vessel sailing for the Spanish operator. It was pretty apparent to most that a one ship line was not long for this world.

Costa CEO, Michael Thamm, apparently announced last month that Iberocruises would be taken off life support, and integrated fully into Costa. I, for one, completely missed this. A spokesman for the Italian juggernaut- itself due to launch a new, largest ever flagship in the shape of the Costa Diadema this November- has since said that ‘a plan’ exists for the future of the Grand Holiday.

Whether that ‘plan’ is as part of the Costa brand remains to be seen.

On the face of it, the two sister ships- both built for Carnival in the mid eighties- seem an odd fit in the Costa fleet. True, they are compatible in terms of size with the handful of smaller Costa ships, but they lack the balconies and extra dining facilities of even those.

It also has to be said that they do not look so good against the vessels of prime rival, MSC Cruises. That line is about to embark on a lengthening and enhancement programme of all four of its smallest ships, designed to significantly enhance their appeal in terms of both accommodation and amenities. And it must be borne in mind that all four of those ships are considerably younger than the two Iberocruises refugees being offloaded onto Costa.

The obvious solution would be to absorb the two ships- along with the Costa Classica- into the NeoCollection offshoot that already boasts both Costa NeoRomantica and Costa NeoRiviera. This product is an attempt to get back to something of the original Costa roots, by providing smaller, more intimate ships that offer an experience built around longer port visits, more in depth itineraries, and excellent local and regional cuisine.

So far, so good. But the question here is whether that still fledgling operation would absorb this three tiered influx profitably in the present, still depressed climate. It seems unlikely at the present time.

In any event, it’s goodbye to Iberocruises at the end of this year. Here’s hoping that the plan Costa has for those last two ships is, indeed, a viable one. No one wants to see more eighties tonnage on the beaches of Alang or Aliaga.

As always, stay tuned.

 

UPDATE: Carnival’s Arnold Donald has announced today that the Grand Holiday will leave the Carnival fleet entirely at the end of the year. No buyer has been announced for the 1985 built ship as yet.

 

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