LOUIS REBRANDS AS CELESTYAL CRUISES

Celestyal is going to a three ship fleet as of June, 2015.

Celestyal is going to a three ship fleet as of June, 2015.

In a not altogether unsurprising move, Louis Cruises (as was) has rebranded itself as Celestyal Cruises.

The Greek niche specialist operator created Celestyal as a ‘spin off ‘product late last year. The emphasis of Celestyal was to be on Greek history, cuisine and culture, all to be experienced in authentically Greek surroundings.

To that end, the company hived off the two main stream ships to Celestyal. Former Louis Cristal- currently cruising around Cuba for Cuba Cruises– will be restyled as Celestyal Cristal. Larger fleet mate, Louis Olympia, will morph into the Celestyal Olympia when she resumes sailings from Piraeus in March.

The duo will be augmented by the recently purchased Celestyal Odyssey, currently sailing as the Semester at Sea ship, Explorer. The 24,000 ton ship, with accommodation for 834 passengers, will join the Celestyal Olympia on the popular, three and four night Greece and Turkey itineraries from June.

The rebranding makes simple sense. As things stand, retaining the Louis name would have left just one ship- the 1968 built Louis Aura- sailing under that flag. There is as yet no news on the company website regarding the 2015 deployment of this former NCL veteran, but she is usually chartered to a French company for much of the early summer, before reverting to short sailings from Cyprus for the remainder of the season.

As ever, stay tuned for future developments.

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