Six star luxury operator, Silversea Cruises has upped the value inclusive ante in the Mediterranean this summer.
The line has announced a programme of fully inclusive shore excursions, as well as two hours’ free wi fi a day, for guests booking any one of a range of fifty-two Mediterranean itineraries from today onwards.
It remains to be seen whether this far more inclusive programme will be rolled out across the rest of the line’s extensive series of world wide itineraries.
For the past several years, Silversea has concentrated more on expanding its fleet of deluxe expedition ships more than anything else. And, despite persistent rumours of a new build of around the same size as the 2009 built Silver Spirit, nothing concrete has thus far emerged.
In the meantime, the rival Regent Seven Seas has been doing spectacular business as a result of an all inclusive programme that included all excursions, along with an all inclusive on board product. For 2015, Regent has upped the ante once more by offering free, business class upgrades for passengers booking European cruises this year.
The new incentives from Silversea will doubtless be welcomed by its loyal clientele, and may go some way towards siphoning some of the more well heeled, as yet undecided potential cruisers away from other options.
With five ultra deluxe, all inclusive ships in the mainstream fleet, Silversea was the original ultra luxury line. It made its debut in 1994, with the stunning, 296 guest Silver Cloud. That pioneering ship quickly became the benchmark for a whole new cruising style, offering all inclusive fares and accommodation that featured around ninety per cent of private balconies. With Italian officers and a deft, highly trained staff, the line became a byword for the very best of everything afloat.
These could well be interesting days for Silversea. As always, stay tuned.