VIKING OCEAN CRUISES- ROYAL VIKING LINE MARK TWO?

There is little doubt that the ongoing emergence of Viking Ocean Cruises has absolutely galvanised interest in cruise travel on a scale unseen for many decades. The whole concept has distinctly nostalgic overtones, wrapped in a state of the art modern package, and deliberately marketed to evoke memories of a more exclusive, intimate cruise experience. Simply and unashamedly, the company draws inspiration from an illustrious, very storied predecessor.

in the annals of vanished cruising legends, the Royal Viking Line evokes a level of whimsical nostalgia perhaps equalled only by the equally salubrious French Line. The company was established by Warren Titus in the early 1970’s with one simple aim; to create the most elegant and exclusive cruise experience available to passengers anywhere.

He envisaged, and then delivered, a trio of stunningly elegant sisters, suffused in Scandinavian chic from bow to stern, that would offer spacious accommodation and gracious service at the pinnacle of luxury cruising. Those three sister ships were, of course, the Royal Viking Sea, Royal Viking Star, and Royal Viking Sky.

This tremendous, triumphant trio succeeded beyond anyone’s wildest dreams. The three sister ships became the collective benchmark for elegant travel, and the first choice of the savvy, sophisticated cruising elite that demanded nothing but the very best. Just as likely to turn up at Tromso as Tahiti, the three sister ships carved out a niche in modern maritime history that every subsequent luxury cruise line- from Crystal to Silversea- has aspired to ever since. They truly were game changers.

The sheer, enduring excellence and elegance of their design is borne out by the fact that all three vessels are still in service for other lines, more than forty years after their original genesis. And, despite no longer being the sybaritic showstoppers that they once were, each of these three wonderful ships is still instantly distinctive as ex-RVL royalty.

Titus emphasised space, splendour, and matchless cuisine and service as the bench marks for his three sisters. And now, like a modern day echo heeding that timeless old call, a new class of vessel is gradually taking shape, echoing those age old standards in a series of new, yet startlingly familiar sister ships.

Viking Ocean Cruises is the long anticipated offshoot of the hugely successful river cruise line. It combines the polished, Scandinavian flair of the original RVL with the best features and attributes of the river cruise experience that Viking has come to dominate to such a large extent.

Again, the company decided on a trio of congenial, compatible sister ships. The first of these- the 48,000 ton Viking Star- entered service last year, to reams of critical acclaim from passengers and travel trade alike.

Just the appearance of the ship drew awed gasps from the not easily impressed. There it was once again- that graceful, sharply raked prow that had been the trademark of the Titus trio, and the single proud funnel, placed just aft of midships. The hull- as brilliantly white as an Arctic glacier- hinted at the cool, pristine perfection of those classically styled Scandinavian interiors. In almost every respect, Viking Star is a graceful, beautifully executed nod to her three predecessors.

Next year will see a pair of sister ships- Viking Sea and Viking Star- that will round out the initial fleet (though there is an option for a fourth vessel in the class). Between them, this trio of vessels will take passengers ‘back to the future’ with a kind of intimate, endearing twist of the old days. In so many ways, this is Royal Viking 2.0.

And yet….

This new trio of ships offers a natural, luxurious progression from those 1970’s built ships that makes them as salubrious and state of the art as can be. Every single cabin- and even the smallest measures in at a capacious 270 square feet- comes with its own private balcony. In the old RVL days, balconies on cruise ships were almost non existent.

The symmetry between Royal Viking of old and Viking Ocean of new is hardly a happy accident. Viking CEO, Torstein Hagen, was actually the CEO of Royal Viking Line between 1980 and 1984.

In a mirror image of their river going siblings, the Viking Ocean trio will also offer a full, complimentary range of shore excursions, and many overnight stays in ‘greatest hits’ ports such as Bergen and Barcelona. This is intended to make them fully competitive with the likes of Azamara Club Voyages and Oceania- lines that Viking Ocean will inevitably be compared to.

Viking Ocean will also offer complimentary beer and wine with both lunch and dinner- just like the river boats and another rival operator, Voyages to Antiquity. This is not quite the fully inclusive largesse of, say, Regent or Seadream and, if the line is to really raise it’s game, then fully all inclusive is a must do. For now, this is not the case.

Viking chairmen, Torstein Hagen, has been smart enough to conceive a trio of classically cool, state of the art vessels that are already garnering a tidal wave of attention in the travel industry. Like their RVL predecessors, they emphasise superb food and personal service in casually spectacular surroundings.

But these ‘new’ Vikings offer a whole range of indoor and alfresco dining options that the old RVL trio never did. This is not so much revolution, more the evolution of a classically elegant kind of style and service.

All things in, Viking Ocean is a very alluring prospect; a kind of ‘less is more’ sense of enhanced elegance, shorn of casinos, rock climbing walls and roller rinks, and instead suffused in a cocoon of expansive style and space, in ships that are large enough to be eminently seaworthy, and yet still remaining intimate enough to make fast in the smaller, more exclusive ports that their larger competitors will be obliged to sail past.

Something old, something new, on an ocean that remains eternally blue. A subtle revival and the ageless thrills of a stylish arrival. Hagen is clearly onto something here.

The question is; will anybody else follow in his wake?

From Greenland to Genoa, Viking Ocean Cruises is ushering in a new kind of ocean going exploration.

From Greenland to Genoa, Viking Ocean Cruises is ushering in a new kind of ocean going exploration.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s