NORWEGIAN CRUISE LINE LOOKS TO THE FUTURE

CNV00098

Norwegian Cruise Line is Australia bound, and in a big way, too.

The recent delivery of Norwegian Escape from Germany’s Meyer Werft shipyard marked something of a watershed for Norwegian Cruise Line; she was nothing less than the fourth, 150,000 ton plus mega ship delivered to the company since 2010- an event that few would have foreseen even ten years earlier.

First off came the one of a kind Norwegian Epic, delivered from STX France in 2010, and only recently just refurbished in Southampton. Then came a trio of vessels from Germany; the Breakaway class sisters, Norwegian Breakaway and Norwegian Getaway. And, finally, as noted above, the line took delivery of the ‘improved’ Breakaway class vessel, Norwegian Escape, as recently as October.

A second ship in that series has now been allocated to the burgeoning Chinese market. Another projected ship will be given the name of Norwegian Bliss, but she will not see the light of day for a few years.

CNV00018

Singapore beckons for the Norwegian Star

Thus, 2016 will mark a hiatus in the delivery of new ships to Norwegian Cruise Line. But that should not imply any loss of momentum for the line- now under the guiding hand of industry veteran, Frank Del Rio. Quite the contrary, in fact.

2016 will see the line expand its global offerings on a scale never seen before. Following on from her usual season in Northern Europe, the Norwegian Star will make her away down to Australia, offering some first ever Mediterranean cruises en route. Sailing via Singapore, the 2001 built ship will operate a full season of voyages in and around the Antipodes.

Next winter, Norwegian Sun will showcase a series of cruises down and along the east coast of South America. Always a trailblazer within the Norwegian fleet, the popular ship- another 2001 veteran- will offer a series of voyages between Rio De Janeiro and Buenos Aires, ranging from seven to ten days’ duration. There will also be some longer trips in the same region.

Like Kevin Sheehan before him, Frank Del Rio has thus far made no commitment to supply the home based UK market with a year round, dedicated ship. But he has reversed one of his predecessor’s prime deployments in the year round Mediterranean market.

CNV00062

Norwegian is going global for 2016

Last year, many people were surprised by the news that the company’s two dedicated, year round Europe ships- Norwegian Jade and Norwegian Spirit- would be replaced by the giant Norwegian Epic, which was to be based year round in Barcelona. The two smaller ships would be sent back to the more benign, year round waters of the Caribbean.

Now we learn that, after just this one current season sailing year round, the Norwegian Epic will return to the Caribbean- to be replaced by Norwegian Spirit once again. And, in another twist, Norwegian Jade will also return to Europe for seasonal summer sailings, mainly around Italy and the Greek Islands.

OLYMPUS DIGITAL CAMERA

Atrium lobby on the Norwegian Spirit

Personally, I’m delighted to welcome the beautiful, hugely under promoted Norwegian Spirit back to our shores. Her raffish oriental decor and beautiful stepped terrace decks make her one of the most distinctive and appealing ships sailing these waters year round.

As for Bermuda and Alaska, Norwegian retains a strong, seasonal, multi ship deployment. There are also year round sailings to the Caribbean. And, for 2016, the Norwegian Sky is going to all inclusive pricing on her short, three and four day round trip sailings from Miami to the Bahamas.

I just wish that Norwegian would create some more upbeat, short haul routes for the Norwegian Sky. While her short cruises make for great little breakaways, they have become pretty much pedestrian, and far too predictable for a lot of people.

CNV00022

Great Stirrup Cay, Bahamas

Frankly, many people are sick and tired of Nassau, a place that has a very brittle charm at best. Ditto Freeport. Sure, Great Stirrup Cay has been massively enhanced recently, but is that one call alluring enough to book for alone?

A few years back, Norwegian were offering some great, five night cruises from Miami that took in both Grand Cayman and Cozumel. Now might be a good time to consider reviving this route, using the Norwegian Sky. 

At the very least, why not vary the current, four night itinerary to include Key West every second week, and maybe even Cozumel as well? My feeling is that Norwegian really are missing the boat on this one- pun wholly intentional.

Perhaps such ideas are already under consideration, who knows?

But one thing that is for sure; it really is nice to see Norwegian making real, palpable headway again after playing second fiddle to the likes of Carnival and Royal Caribbean for such a long time. The future of the innovators of Caribbean fly cruising is one that I will follow with interest.

As ever, stay tuned.

 

 

 

 

 

CHINA GIRLS- NORWEGIAN AND PRINCESS NEW BUILDS BOUND FOR THE ORIENT (Updated)

Norwegian Cruise Line is China bound, and in a big way, too.

Norwegian Cruise Line is China bound, and in a big way, too.

With the newly wrought Norwegian Escape set to launch later this month, Norwegian Cruise Line has announced that her forthcoming sister ship, Norwegian Bliss, will be adapted for the Chinese market upon her completion in 2017.

Norwegian Bliss is the second of the so called ‘improved Breakaway class’ vessels and, alongside the Norwegian Escape, she will be the largest vessel ever to be purpose built for the line when she emerges in 2017.

The move comes right in the wake of an announcement from Princess Cruises that that their third in line Royal Princess class ship will also be going straight out from Italy to the Chinese market. Given the name of Majestic Princess, she will carry her name on the bow in both English and Chinese lettering.

While the Chinese market has been booming for some time, nothing gives the truth to it’s strength as the imminent assignment of these new, platinum chip vessels. They will join new builds from the likes of Royal Caribbean to create a series of very tempting first time cruise adventures for the local Chinese market.

What remains to be seen is just how buoyant that market remains in the long term, with the significant slow down of the Chinese economy that is becoming more and more evident.

Beyond these two significant new company ‘flag wavers’ bound for the East, it should be interesting indeed to watch the deployment patterns of other upcoming new vessels coming on stream for the likes of Costa and MSC.

Interesting times. As ever, stay tuned.

UPDATE:

As of this afternoon, Norwegian Cruise Line has announced that the ship will not be named Norwegian Bliss after all. A new name, as yet unannounced, will be given to the vessel in the near future.

NORWEGIAN ESCAPE TO BE FLOATED OUT TODAY

Around 1100 this morning, the brand new, 164, 600 ton Norwegian Escape is due to be cautiously floated out from the covered dock in  Meyer Werft shipyard in Papenburg, Germany.

The enormous ship is the first vessel of the so called Breakaway plus class, due to be rounded out with one more vessel in the same vein- the upcoming Norwegian Bliss.

Today’s carefully co-ordinated float out is a huge milestone in the life of a ship which is already close to completion, in actual fact. Next month, the enormous vessel will be moved a few miles down the River Ems for her final outfitting.

The first crew members will actually board the ship in the next few days, to begin familiarising themselves with the ship and her various operating systems and policies.

Following on from her sea trials, the ship will make a series of short, introductory overnight cruises, as well as holding ‘open house’ for various media events, before she leaves Southampton on her positioning voyage; a ten night cruise over to Miami, pencilled to sail on October 29th.

After initial celebrations and further media hosting on board, the Norwegian Escape will then begin a series of seven night, round trip sailings to the eastern Caribbean, calling at St. Thomas, St. Maartern, Tortola, and Nassau.

Norwegian Cruise Line has quite a lot to smile about lately....

Norwegian Cruise Line has quite a lot to smile about lately….