In a move officially announced today, Cruise And Maritime Voyages has announced the acquisition of the German operator, Transocean.
This gives the hitherto UK focused company an inroad into the potentially lucrative German market. As it stands, Transoceam has interests in both river and ocean cruising.
The beginnings of an understanding were reached last winter, when Cruise And Maritime chartered the 21,000 ton MS Astor from Transocean for an initial season of Australia and Pacific sailings, mainly from Fremantle. That arrangement had already been reconfirmed for winter 2014-15, prior to today’s announcement.
With immediate effect, this means that Cruise And Maritime will now assume marketing and promoting the 2014 programme of Astor cruises in Europe this year. In all, the well regarded ship, recently refurbished, will be offering some fourteen cruises between May and October, mainly sailing from Hamburg and Kiel, before she returns to Australia in November.
It also gives Cruise And Maritime a quartet of river vessels; Belvedere, with 176 passengers, the 150 passenger Bellefleur, Bellejour, with 180 passengers, and the smaller, 80 passenger Sans Souci.
Between them, this quartet operates across the Rhone, the Moselle, Danube, Main, Rhine, Neckar and Elbe, Oder, and Saone river networks.
The four German river boats, as well as the ocean going Astor, will continue to be advertised to the lucrative German market, though with some increasing international representation. Recently, Cruise And Maritime has opened offices in both Fort Lauderdale and Sydney.
The company also recently dipped a toe into the UK river cruise market, with the acquisition of the premium grade Vienna 1 for cruises on the Rhine. As with many products in the increasingly lucrative river cruising market, Cruise And Maritime fares include flights, transfers, all excursions, and on board wine or beer with dinner each evening.
On the deep ocean cruising front, Cruise And Maritime operates a brace of highly respected ‘ladies of a certain age’, in the shape of the veteran Marco Polo and the highly popular MV Discovery. Despite their lack of balconies and alternative restaurants, the two ships continue to book briskly, and have proved popular additions to the UK cruising roster.
This for now probably marks the limit of Cruise And Maritime’s expansion in terms of ocean cruising. There simply are not too many candidates about that fit the line’s preferred style of classic, ocean liner style voyaging on the market these days.
However, the river cruise market could be another matter altogether. And, no doubt, the line is looking at the possibility of some cross over trade between the ocean and river components. It makes for a whole raft of intriguing possibilities.
As always, stay tuned.